The Bluewater story began in a derelict chalk pit in 1994, with one simple belief – that the impossible could be achieved with vision, commitment and the right team.

Since opening our doors for the first time on 16th March 1999 Bluewater has welcomed over a quarter of a billion guests and become Europe’s leading retail and leisure destination.

Its striking architecture situated in a disused chalk quarry surrounded by over 50 acres of parkland, lakes and trees makes it truly unique as a retail and leisure destination.

The Bluewater philosophy has always been to make shopping an enjoyable and stress-free experience and to treat its customers as guests. This approach has changed the face of shopping and Bluewater’s continued success can be attributed to the loyalty of its guests who have discovered the joy of retail therapy in a calming and welcoming environment.

Bluewater has become the destination of choice for discerning shoppers with over 330 stores and more than 50 restaurants and cafes on offer. It has launched 40 new brands to the UK and boasts an eclectic mix of global brands, flagship and concept stores and exclusive one-offs.

Looking forward the ongoing development of the Ebbsfleet Valley including the arrival of the high speed domestic link trains at Ebbsfleet International will enable guests from further afield to share the Bluewater experience and ensure that Bluewater continues to thrive.

As Bluewater celebrates its 10th Anniversary, it is marking the occasion by remaining true to its community roots and supporting a series of local events throughout 2009 including the Bluewater 10K Run and Stone Parish Fete.

Read on to discover more of what Bluewater has achived in its first 10 years, as well as staff stories and details of the year long events and activites planned to mark our 10th Anniversary.