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Choice Bluewater is the designer independents flagship store, having provided luxury brands to fashion-forward men and women since the shopping centre's creation in 1999. The store currently stocks over 100 of the worlds leading brands, focusing on premium clothing, footwear and accessories from the likes of Vivienne Westwood, Moschino, Stone Island and DKNY. Sought-after high-end street wear such as Billionaire Boys Club, Gourmet and True Religion sit suitably alongside premium designers, giving this store a unique edge.