Some you've heard of, some you haven't – yet. But if it's leading fashion brands you're after, make haste to House of Fraser where you'll find an exceptional range for men and women, many of which are exclusive to the store.
Take Day Birger et Mikkelsen, for example. This up-and-coming Danish label is hard to find elsewhere but is adored by fashionistas for its unusual fabrics and quirky, original styling. It's proved a runaway hit at House of Fraser, so come down and find out why.
Thomas Pink are famed for impeccably tailored shirts, and now you don't have to trek up to Jermyn Street to buy them. From the famous Crease-Resistant version to the water and stain-repellent Pink Pristine, House of Fraser stocks a wide range of colours and designs all fashioned from the highest quality two-fold cotton yarn.
Fashion house Karen Millen have chosen the store to launch a stunning new lingerie collection this season. Instrincally sexy, it combines the glamour of sculpted silk with the delicacy of French chantilly lace. And while we're on the subject of glamour, come in and lose yourself in Mac's famous ‘Viva Glam' range of cosmetics, enhanced this year by ‘Viva Glam VI' lipstick, a warm terracotta-plum with pearl finish.
Hot men's fashion brand Superdry has been flying off the shelves this season. This label is all about edgy, urban cool and has been so successful at Bluewater that we're introducing it into other House of Fraser stores.
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Geri Halliwell
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Motorclean
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Don't Forget the Card
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Elemis