AllSaints is stepping into a new chapter, with London-born designer Aaron Esh bringing his distinctive creative vision to the British fashion brand for his first collection as Chief Creative Officer.
Launching on 1 September, the new collection reimagines the signature AllSaints aesthetic for today, combining the brand’s unmistakable London attitude with elevated fabrics, considered cuts and an emphasis on pieces designed to become wardrobe staples.
For Esh, who grew up with AllSaints as part of London’s fashion and music culture, the opportunity is about building on the brand’s heritage rather than simply looking back.
A new take on the AllSaints aesthetic
Known for its leather, denim and rock 'n' roll-inspired style, AllSaints has long had a distinctive place on the British high street. Esh’s debut collection retains those recognisable codes while introducing a more refined and contemporary approach.
Leather remains central to the collection, alongside denim, tailoring, outerwear and elevated evening pieces. Expect everything from updated biker jackets and expertly cut coats to satin slip dresses, velvet pieces and contemporary separates.
The focus is firmly on fit, fabrication and versatility, with Esh describing his approach as creating clothes that are both approachable and desirable — pieces that can become part of a real wardrobe rather than simply existing for the runway.
Rooted in London
At the heart of the new direction is AllSaints’ London identity.
Esh has drawn inspiration from the brand’s Spitalfields roots and the creative culture that surrounds it, bringing together the worlds of music, fashion and London street style that have always played an important role in the AllSaints story.
The result is a collection that feels familiar while offering something new — retaining the lived-in attitude associated with the brand, but with a sharper focus on quality, cut and detail.
The collection also embraces a broader, more inclusive idea of who AllSaints is for. Rather than designing for one particular age or style, Esh’s vision is centred around clothes that can work across generations, body types and personal aesthetics.
Discover the new collection at Bluewater
The debut collection marks an exciting new chapter for AllSaints, and it’s now available to discover in store at AllSaints, Bluewater.
Whether you’re looking for a new leather staple, an elevated everyday piece, statement denim or something for the season ahead, the new collection brings a fresh perspective to some of the brand’s most recognisable signatures.
